Stop Guessing What to Post

Welcome back to “Weekly Opportunities.”

Today’s Recipes:

Hey there,

Let me tell you something that changed everything for me.

For months, I was posting content based on what I thought would work. What felt right. What I saw other people doing.

And honestly? It was exhausting. Some posts would blow up. Others would disappear into the void. I had no idea why.

Then I realized something embarrassingly obvious: the data was screaming at me the whole time. I just wasn't listening.

So if I had to rebuild my content strategy from scratch today, I wouldn't start with inspiration or motivation or "just posting consistently."

I'd start with analytics. Cold, hard data that tells me exactly what's working.

Here's the exact process I use now - and you might want to bookmark this one.

1. Audit Your Top Performers First

This is where most people go wrong. They keep creating "new" content without understanding what already worked.

Here's what to do:

Go to your platform analytics (LinkedIn, Instagram, Twitter - wherever you post):

What you're looking for:

This is your content DNA. This is your cheat sheet.

Stop reinventing the wheel when you already have a blueprint that works.

2. Analyze Who's Actually Watching

There's often a wild difference between who you think you're talking to and who's actually consuming your content.

Check your audience demographics:

I've seen creators target "startup founders" only to discover their actual audience was full of freelancers and solopreneurs. That's not bad - it's just different. And it changes everything about how you should communicate.

If you're talking to the wrong persona in your head, your content will always feel slightly off.

3. Find Your Follower Growth Triggers

This one's powerful.

Go to your follower growth chart and find the dates when you gained the most new followers. Then cross-reference those dates with specific posts you published.

Ask yourself: What made people hit "Follow" that day?

Was it:

Whatever it was - do more of THAT. That's your follower magnet.

4. Decode Your Engagement Patterns

Not all engagement is created equal. Different metrics tell different stories.

Break it down:

Which one matters most depends on YOUR specific goals right now.

Building community? Focus on comment-driving content. Growing reach? Double down on share-worthy posts. Getting clients? Optimize for profile views.

Figure out what you're optimizing for, then align your content strategy accordingly.

5. Study What Bombed (Yes, Really)

Your failures teach you just as much as your wins - if you're willing to look.

Find the posts that underperformed and ask:

Sometimes a great idea fails simply because of poor delivery. Don't abandon good topics - just re-run them with better hooks or different formats.

6. Build Your Next 5 Posts Using Real Data

Now here's where it all comes together.

You have: ✓ Your top-performing topics ✓ Your actual audience demographics ✓ Your best post formats ✓ Your engagement patterns ✓ Your content gaps

Use this to plan your next 5 posts strategically:

Post 1 (The Winner): Your top topic + your proven hook style Post 2 (The Authority): High-share format - teach something valuable and actionable Post 3 (The Community Builder): High-comment format - ask a bold question or share a strong opinion Post 4 (The Pivot): Revisit a "gap topic" with better execution Post 5 (The Lab): Test something completely new to keep the algorithm fresh

This isn't random. This is strategic.

The Daily Data Habit That Changes Everything

Here's my secret: I check my analytics every week. Just 5 minutes.

I look at:

That's it.

But those 5 minutes keep me connected to what's working right now - not what worked last month, not what works for someone else.

Because here's the reality:

Content creation isn't a "set it and forget it" game. It's a conversation between you, your audience, and the data that connects you.

Why This Actually Works for Digital Marketers, Creators & Founders

If you're building a personal brand, freelancing, running a startup, or creating AI-powered products - you don't have time to waste on guessing games.

You need:

Data gives you all three.

It removes the guesswork. It shows you what your audience actually wants (not what you assume they want). And it lets you double down on what works while cutting what doesn't.

One Last Thing

I know "check your analytics" sounds boring compared to "10 viral hook formulas" or "the secret to explosive growth."

But here's the truth: data-driven content is the only sustainable path to growth.

Viral tricks come and go. Data tells you what's real.

So this week, spend 10 minutes in your analytics. Just look. See what's there.

I promise you'll find at least one insight that changes how you create content.

And if you build this into a habit? You'll never wonder "what should I post?" again.

Here's to strategic content in 2026.

P.S.  What's one content insight you discovered from your own data that surprised you? Hit reply and let me know, I read every response

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