Why This Is Your Golden Moment to Build with AI

Welcome back to “Weekly Opportunities.”

Today’s Recipes:

Hey there,

I found something this week that I need to share with you.

Microsoft's CTO Kevin Scott recently spoke to a group of founders and builders in San Francisco. Honestly? His message stood out. It wasn't the usual tech hype. It was a straightforward conversation about why right now—this exact moment—might be the best time ever for creators, freelancers, and marketers like us to build something meaningful with AI.

Here's the deal: we've moved past the "wow, look what AI can do" phase. The tools are here. They're affordable. They're powerful. Yet, many people aren't using them to their full potential.

That's where the opportunity lies

Scott discussed the idea of "capability overhang." In simple terms, the AI tools available to us can do much more than most people are currently using them for.

Think about it. You might be using ChatGPT to write emails or Canva AI to resize images. That’s fine. But these same tools can help you build entire content systems, automate client workflows, or create products that sell while you sleep.

The capability is already there. You just need to do the messy work to unlock it.

And yes, it's messy. It can be frustrating. There's plumbing involved—connecting tools, testing prompts, and iterating on ideas. But that's why this is a moment for creators. While everyone else waits for the "perfect" solution, you can build, test, and succeed.

Five Things You Can Actually Do Right Now

Let me break down what Scott shared, focusing on what matters to us—creators, freelancers, and marketers trying to make real money and impact.

Social media is noisy. Everyone's talking about the latest AI tool, the newest feature, and the next big thing. But most of it is just noise.

What actually matters? Real feedback. Real customers. Real results.

Are people paying you? Are they returning? Are they referring others? Those are your signals. Everything else is just a distraction.

Your move: Pick one thing you're testing right now. Ask yourself: "Is this making my clients happier or making me more money?" If the answer is no, drop it and focus on what works.

Remember when you needed a developer, designer, and marketing team just to test an idea? Not anymore.

You can create a landing page with Wix AI in 10 minutes. Generate social content with GravityWrite or Jasper in seconds. Create amazing visuals with Midjourney without even opening Photoshop.

The barrier to trying things out has practically vanished.

Your move: This week, try one AI tool you’ve been curious about. Build something small—a mini-product, a new service, or a content series. Don't wait for it to be perfect. Just launch it and see what happens.

There's a debate in tech about open-source AI versus proprietary models. Should you use ChatGPT or run your own local model? Should you go all-in on one platform or mix and match?

Scott's view? Stop making it ideological. Use what works.

If Claude helps you write better proposals, use Claude. If Canva’s templates save you hours, use Canva. If you need custom automation, maybe combine a few different tools. It doesn’t matter—as long as the outcome serves your clients and your business.

Your move: Review your current AI stack. Are you using tools because they’re trendy or because they actually save you time and make you money? Be honest. Keep what works, get rid of what doesn’t.

Here's what Scott said that resonated with me: "Don't be precious about the possibility of failure."

What does that mean? Try things. Break things. Learn quickly.

In the creator economy, speed wins. The person who tests ten ideas and fails at nine is still ahead of the person who spent six months planning one perfect idea that never gets released.

Your move: Give yourself permission to fail this month. Test that new content format. Launch that mini-course. Pitch that dream client. If it doesn’t work, you've learned something. If it does, you’re ahead of 99% of people still thinking about it.

All the AI tools in the world don't matter if what you're building doesn’t improve someone’s life.

Are you saving your clients time? Making their businesses more profitable? Helping them solve a real problem?

hat's the only question that counts. Technology just amplifies—it makes good ideas better and bad ideas worse.

Your move: Look at your last three projects or content pieces. Did they genuinely help your audience? If you're unsure, ask them. Then focus on what truly matters to them.

## The Bottom Line

Kevin Scott wrapped up his talk with this: "What am I doing with these tools that is of service and of value to my fellow human beings?"

That's it. That's the main idea.

We’re in a unique moment where the tools are powerful, costs are low, and most people are still figuring it out. This means there’s a huge opportunity for those who roll up their sleeves and start building.

Not perfectly. Not with all the answers. Just… build. Test. Learn. Ship. Repeat.

Because in 2025, the creators, freelancers, and marketers who succeed won’t be the ones with the fanciest tools or the biggest budgets. They’ll be the ones who stayed grounded, ignored the noise, and asked: "How can I use this to genuinely help someone?"

So yes. That's your mission this week if you choose to accept it.

Pick one thing. One AI tool, one experiment, one bold idea. And just try it.

What do you have to lose?

Let’s build something.

P.S. If you try something this week, I’d love to hear about it. Reply to this email and tell me what you're testing. Even if it fails spectacularly—especially if it fails spectacularly—I want to know.

Design and optimize high-impact user journeys (signup, onboarding, booking, portals) for a fast-growing SaaS platform built for Airbnb and short-term rental hosts. Focus on conversion, activation, and growth-driven design.

Work Type: Remote | Full-time

Time Zone : Europe or Americas (up to East Coast)

Salary:
💰 USD $133,200 – $188,000/year (based on location)
💰 US employees: $113,220 – $159,800/year + equity

Apply Now

Lead end-to-end design of Aurora’s revenue-critical Sales experiences, including project creation, financing, proposals, and contract signing for a leading solar SaaS platform.

Work Type: Remote | Full-time

Location: United States (Remote-only)

Salary:
💰 $133k – $216k / year

Company: Aurora Solar (Solar design & sales software)

Apply Now